Tuesday, February 7, 2012

David Hockney's bad habit

Since I started researching about David Hockney, I have noticed that in a lot of the photographs that portray him and on his video interviews he's always smoking a cigarette. First I have ignored this fact as I was focused on researching all of his works, which is quite a big bunch of stuff. But then I realized how much deeper I could dig in his bad habits, rather than the things that should glorify him for. Well, it came out that he's a member of the Forest's Supporters Council, a pro-smoker organization. Hockney's complain is that in England the laws against smoke are too strict. He says that in this country there are  about only 50 brands of cigarettes available while in other countries there are more than 115. He defines the cigarette as a smoothing, calme and contemplative helper and he claims that he's tired of a society of tobacco-haters that ignore the fact that much more people dies from alcohol instead that from cigarettes, as many of his friends. David Hockney, aged 75, has been smoking for almost all of his life and he's not regretting that. He's father was a fervent anti-smoker, and that's above all one of the reasons why he hates anti-smoke people who think to know what health is and try to force peacefully smoker with things that does not leave them free to live their life smoking, scaring and liyng with statistics more than truth.


Hockney states that freedom is the right to choose. To choose between being a smoker or not. He realized this piece of arts representing the many different kind of cigarette's brands available in a small storte in Germany.



"Pettiness, meanness, dreariness. That's all I see from them. Meanness of spirit is very bad for the health no matter how long you live. Can't they look into their own hearts and understand that many people in England are fed up with unthinking, bossy-boots politicians that believe us to be infants."


He's in a good company of famous smokers: Barak Obama, Kate Winslet, Kate Moss (who's said to be smoking four packs of cigarettes a day) and other more:





"we all die" he says, and he's been attracting critiques from many people among the doctors and the public opinion. It seems that to be an artist you need to prove that you can shock, that you can be alternative, that you want to split from the culture of your generation, a countercuture of rebellion and self proclamation of individuality. I have been browsing then for some of the old cigarette's commercial and I found them incredibly amusing:












































Those commercial are so unusual because of modern society thought to us how armful could be smoking. At thise time no laws were protecting consumers and no label were saying that smoking was dangerous. Even doctors were used to advertize cigarettes. 

My idea is to create something looking like a vintage cigarettes' advertising, aiming to represent how it's armful and addictive using the style of those old commercials.

Here some advertising from sensibilization campaigns against smoking














































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